Our Story
Built by Pros, Baked for You
At Cannolai, we didn’t just imagine a better way to manage associations—we lived the challenges firsthand. With years of experience in the world of associations and tech, our founders set out to create a platform that actually solves the everyday struggles associations face. Too often, AMS platforms try to be the center of the universe—but we believe it’s time they played nicely in a smarter, more connected ecosystem. Cannolai was built to integrate, adapt, and enhance the tools associations already love, making technology work with you, not against you.
The result? Cannolai: A modern, scalable Association Management System that can be combined with HubSpot that automates the busywork, deepens member engagement, and delivers the insights you need to grow. From streamlined membership management to personalized marketing, Cannolai is here to help associations of all sizes thrive—today and into the future.
Our Mission
Sweeten the Way Associations Work
At Cannolai, we’re on a mission to revolutionize association management by making it simpler, smarter, and way more delightful. We help associations ditch the admin overload and focus on what really matters—engaging their communities and making a real impact.
By streamlining operations, boosting member engagement, and serving up actionable insights, Cannolai empowers associations of all sizes to grow, connect, and thrive. Through innovation, accessibility, and seamless integration, we’re reimagining what an Association Management System can do in today’s fast-moving world.
Our Team
David DeLorenzo, CAE
Chief Executive Officer
David, known in the association community as DeLo, is the Chief Executive Officer and Founder of Cannolai and the innovative mind behind the Cannolai experience.
As a 30-year veteran in the association community and a proven high-energy leader and visionary who excels at innovation, David brings strategic expertise and experience to the team. Under David’s leadership, Cannolai will change the way that that associations manage membership and engagement in a modern digital ecosystem.
Prior to starting Cannolai, DeLo was the Chief Operating Officer at Association Analytics. He also formerly led the CIO practice at DelCor. Before his path moved to the industry partner side of the business he had an extensive career as an association executive, always utilizing technology in innovative ways to solve real association problems.
David is a seasoned speaker and active member of the American Society of Association Executives (ASAE), formerly serving as Chair of the ASAE Technology Section Council. He has delivered numerous educational sessions, focused on data, analytics, innovation, disruption, and digital strategy.
Originally from West Virginia, David is an active alum and fan of the Mountaineers. He founded The Big D Foundation which supports an endowment to WVU for student athletes from the state. David now lives in Springfield, VA with his wife Christine, kids and golden retriever. In his spare time, David can usually be found on the golf course or relaxing and enjoying a cigar with friends.
Tony Stornaiuolo
Chief Technology Officer
Tony Stornaiuolo is the Chief Technology Officer and Founder of Cannolai. He is the technical force behind Cannolai’s solutions.
With over 25 years in the technology industry, Tony excels at driving tactical technical innovation backed by strategic business objectives. His extensive expertise in Enterprise Software Development keeps Cannolai at the cutting edge of technology, while driving toward Cannolai’s goal of changing the way associations manage membership and engagement in a modern digital ecosystem.
Prior to founding Cannolai, Tony has served at all levels in tech organizations. His primary experience is in the financial solutions arena, consulting for the likes of Bank of America, Citibank, Wells Fargo, and LPL Financial. He also has extensive enterprise experience with Levi’s, Delta Dental, and many large government organizations. His career is marked by his ability to lead large-scale technology projects and implement transformative digital strategies.
Originally from San Francisco, California, and having grown up in Kailua, Hawaii, Tony is an alum of the University of Hawaii and Ferris State University. Tony currently resides in Springfield, VA with his wife, Sara. They enjoy vacationing, exploring the DMV food scene, and spending time with friends and family.
Jon Danforth, CAE
Chief Customer Officer
Jon has been the CEO of JL Systems since 2012 and has been the lead architect of the aarwinMEP platform and NOAH/aarwin mobile app. Prior to being CEO, since 1989 Jon has been a developer, senior project manager, Vice President of Sales and finally, Chief Operating Officer of JL Systems.
Throughout his 34 years, Jon has been an integral member of every aspect of the Company, and remains a hands-on, tireless leader dedicated to the success of each department and staff member of JL Systems. Jon has also been the public face of the Company since 2007, attending every trade show and sales conference in which the Company has participated and speaking at numerous industry events, webinars and conferences. Jon was also among the earliest technology industry candidates to achieve the Certified Association Executive certification from the American Society of Association Executives in 2015.