Our Story

A Sweeter Way to Power Associations

Associations change the world.

They advance professions, unite industries, support members, and strengthen communities.

Behind every successful association are leaders, volunteers, and members working toward something bigger than themselves.

At Cannolai, we believe organizations doing this kind of work deserve technology that supports their mission — not slows it down.

So we set out to build something better.

A modern association management platform designed to simplify operations, strengthen member engagement, and help associations grow.

And of course, we made sure to add a little Cannolai sweetness baked in.

Because when associations succeed, everyone benefits.

Built by People Who Have Been in Your Shoes

One Cannolai founder spent more than 25 years working inside associations.

Not just selling to associations.

Working in them.

Managing members.
Running events.
Supporting boards.
Trying to connect systems that were never designed to work together.

And one frustration kept coming up again and again: Association software rarely worked the way modern organizations actually operate.

It was clear associations needed something different. So Cannolai was created to build association technology designed from the inside out.

The HubSpot Problem No AMS Had Solved

Modern organizations rely heavily on platforms like HubSpot to manage marketing, communications, and member relationships.

But historically, Association Management Systems (AMS) were never built to work seamlessly with HubSpot.

Associations were forced to choose between:

A powerful CRM and marketing automation platform like HubSpot
Or a traditional AMS designed primarily for back-office operations

The two worlds rarely connected in a meaningful way.

That gap created friction for association teams trying to deliver modern digital experiences.

One of Cannolai’s founding principles was simple:

Association technology should work naturally with HubSpot — not against it.

So we built Cannolai to support organizations that want to leverage HubSpot as the front-end engagement engine, while Cannolai powers the association operations, membership management, and business logic behind the scenes.

The result is a connected platform designed for how modern associations actually work.

Our Vision

Technology should bring people together.

Associations already do that every day.

Our vision is to provide a platform that helps associations:

Grow membership
Strengthen engagement
Deliver modern digital experiences
Operate more efficiently

All while integrating seamlessly with tools like HubSpot that power today’s marketing and member engagement strategies.

In other words:

Helping associations build stronger communities — with a little extra sweetness baked in.

Our Values

Our work is guided by principles that shape how we build technology and support our customers.

Innovation

We continuously explore new ways to strengthen the connection between associations and their members.

Passion

We love helping organizations that make a real difference in their industries and communities.

Solution Driven

We focus on solving real challenges efficiently and thoughtfully.

Professionalism

Integrity, accountability, and reliability are built into everything we create.

Collaboration

The best solutions come from working together — with our team and with our customers.

Respect

We listen carefully, communicate openly, and treat every relationship with care.

Diversity