Association Wrapped 2025: A Sweeter Way to See Your Year

Your data already knows the story of your 2025. This guide shows you how to turn AMS + HubSpot signals into a clear, one-page “year in review” your board, staff, and members can rally around.
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In this free guide, you’ll learn how to:

  • Pull a clean engagement snapshot using the systems you already have

  • Identify renewal risks early — without a BI project

  • Visualize your year with a repeatable “Association Wrapped” template

  • Turn 2025 insights into a sharper, calmer 2026 strategy

 

2025 Wrapped Download

What’s Inside the Guide

This guide helps you cut through the noise and see your year clearly. No jargon, no overwhelm—just the essentials you need for strategic clarity.

Inside the guide, you’ll get:

  • A one-page “Association Wrapped” template you can reuse every year

  • The 10–12 engagement, membership, and revenue signals that matter most

  • A simple checklist for pulling data from your AMS + HubSpot

  • Talking points for your CEO and board

  • A “Next Steps for 2026” mini-playbook to sharpen your strategy

 

How It Works

Association Wrapped turns a busy year of data into a clean, repeatable story in just three steps:

1. Pull what matters.
Use our checklist to capture your core engagement, membership, and revenue signals.

2. Fill your Wrapped template.
Drop in your numbers to visualize trends, risks, and wins—all on one page.

3. Align your 2026 priorities.
Walk your leadership team through what happened, why it matters, and where to focus next year.

Simple. Fast. Repeatable every December.

Who This Is For

This guide is perfect for associations who:

  • Want a cleaner data story for leadership

  • Need early visibility into renewal risks

  • Juggle multiple systems and wish they worked together

  • Are planning a sharper, calmer 2026 strategy

  • Have data, but not a clear narrative

If you’ve ever said, “We have data but no story,” this is for you.

Why Cannolai Cares

At Cannolai, we believe association technology should make your life easier—not more complicated.

This guide helps you:

  • Understand your members more clearly

  • Reduce renewal risks

  • Align your team around the right priorities

  • Make strategic decisions with confidence

And if your Wrapped reveals that your systems are slowing you down, we’re here when you’re ready for something sweeter.

What is “Association Wrapped”?

A one-page summary of your year’s engagement, membership, and revenue trends—built from the systems you already use.

Do I need Cannolai or HubSpot to use this?

No. The guide works with any AMS or CRM. Cannolai + HubSpot simply make it faster and clearer.

How long does it take to build?

Most associations create their first Wrapped in 1–2 hours.

The Association Wrapped 2025 guide shows you how to turn AMS + HubSpot data into a simple, one-page snapshot of your year.

Use it to understand engagement, spot renewal risks, align leadership, and walk into 2026 with clarity—without dashboards, consultants, or a new system.

Still hungry for strategy?

Help yourself to Sweet Bytes — our snackable library of articles designed to make your systems sweeter.