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Sweet Bytes

Sweet Bytes serves up the latest trends and insights in membership management, marketing, and user engagement. Dive into our blog for a delightful mix of expert tips, innovative strategies, and actionable advice to elevate your digital presence and connect meaningfully with your members.

Membership Strategies

The 5 Questions Every Small Association Should Be Able to Answer About Their Members

There are five questions every association should be able to answer about their members. If you need spreadsheets to find out, you have a systems...

David DeLorenzo Jun 12, 2026

Retention Techniques

Your Renewal Rate Is Lying to You

Most associations track who stayed. Here's what member engagement looks like when you can see it, and what might be the thing holding you back.

David DeLorenzo May 8, 2026

Retention Techniques

Is Your AMS Hurting Member Retention?

Decades in associations taught me this: your AMS is either helping retention or hurting it. Here's how to find out and what to fix first.

David DeLorenzo May 1, 2026

Membership Growth

The Association Guide to Predicting Member Churn Before Renewal Season

Most associations find out they have a churn problem in October. Here is how to spot at risk members months earlier and keep them before they leave.

David DeLorenzo Apr 17, 2026

Best Practices

Streamlining Your Operations: The Secret Filling to Member Retention and Delight

Discover how streamlining operations can improve member experiences, boost retention, and simplify association management—without the overwhelm.

David DeLorenzo May 23, 2025